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IBM’s Watson computer system, which you may remember from the decidedly one-sided man vs. machine Jeopardy! series when it was first unveiled, is now trying its hand as a psychoanalyst. Personality Insights takes sample text and returns a “spectrum of cognitive and social characteristics. With Watson Analyzes This, we see what Watson has to say about our beers from their Beers Page description, then run our own, human-powered analysis of its work.
On the Couch: Brooklyn Insulated Dark Lager
Lineage: Schwarzbier
Favorite Young Adult Movie: Snow Day
Favorite Musical: Spring Awakening
Watson Says:
You are imaginative: you have a wild imagination. You are calm-seeking: you prefer activities that are quiet, calm, and safe. And you are independent: you have a strong desire to have time to yourself.
Experiences that make you feel high sophistication are generally unappealing to you.
You think people can handle their own business without interference, but will lend help if asked. And you prefer activities with a purpose greater than just personal enjoyment.
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Doctor Rozmus says:
Well, we’ve got a nice little mix here. First off, I’m calling Watson out for casting this beer as a loner, with all that “strong desire to have time to yourself,” and “people can handle their own business.” Insulated Dark Lager launched at a big ol’ party here in our Tasting Room, and it’s been nothing if not a social beer since then. Isn’t that part of the point of a beer anyway? Getting out there, meeting folks, mixing around the old watering hole? Watson, if you need someone to hang out with, just call, friend.
Other than that, I’d say Watson’s got a pretty good read on our friend here. This is a beer that’s going to be with us through nippy fall days, cold winter storms, and the spring thaw. We absolutely need a companion with a creative mind to keep the winter blahs at bay. And how about seeking “quiet, calm and safe” spaces? Sounds like Insulated is down for a serious snowstorm-inflicted Netflix marathon (or seven.) That’s not to say it can’t be down with a good bash, which I absolutely categorize as a “purpose greater than personal enjoyment.” I’m sure Andrew W.K. would agree that partying is a higher calling.
In conclusion, Insulated Dark Lager is ready to roll with your for the chilly months of the year. Blanket cocoon, apres-ski, what have you– Insulated is there for you. And Watson, I’m here for you. Let’s grab a pint, pal.
Check out Watson’s inner workings here: