Keeping Up With The Empire: AB InBev and SABMiller announced official terms of their merger this week. The two companies will combine under the banner of a new holding company called Newco in an acquisition weighing in at a whopping $107 billion dollars, or enough to buy about 12 billion quality six-packs of beer. There’s still quite a few legal hurdles to jump before Newco gains approval from quite a few world governments, but as the old saying goes, the show must go on.
These Amps Go To 80 Proof: The Fender Custom Shop and barrel reclamation company River Drive are collaborating on a new project to produce Fender amplifiers made with second-use whiskey barrels. The oak is a beautiful finish to the classic Fender line, and we’re sure the limited release will be bought up quickly. We can only imagine how loud they’ll go.
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Pop Two Bottles And Call Me In The Morning: A study at the University of Reading released this week claimed that drinking champagne three times a week was linked to decreased chances of Alzheimers Disease and dementia. Specifically, the study linked compounds found in pinot noir and pinot meunier grapes to the change. The compound may be isolated and administered as a supplement in the future, but for now sparkling wine seems to be your best bet. Party on, and party smarter.
And About That Morning Part: A selection of doctors, psychologists, and writers were asked their opinion on a deceptively simple question: are hangovers useful for creativity? The answer across the board seemed to be a resounding “no, you doofus,” but a few mentioned the tendency of musicians and other high-profile creatives to rely on a bit of social lubrication to do their work. The answer here seems simple: grab a breakfast sandwich, pull yourself together, and then get to work.
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Sierra Nevada Celebration Returns, Deities Rejoice: Sierra Nevada Celebration, a fresh hop IPA released each year as a winter seasonal, has officially returned to shelves, taps, and your author’s living room. It may seem odd to see us at Brooklyn Brewery celebrating a release from another brewery; go try it. Really, we’ll wait. Actually, we’ll come with you. There, makes sense, doesn’t it? Props for another beautiful year’s release, Sierra Nevada team.
Hill Country Comes To Threes: In other friendship news, Threes Brewing welcomes Hill Country Barbecue to their kitchen this month until November 22. We’re big fans of both the beers of Threes and the barbecue from Hill Country, so you can count on a steady trickle of Brooklyn staff to be making their way to get their fill this month. Trust us on this one, you should be coming too.
