Last Friday, lines in Seoul wrapped around the block in the popular Gangnam district as hundreds of South Koreans waited to be among the first to snag a Shake Shack burger in their country. According to Eater, over 600 people had lined up by ten in the morning– a full hour earlier than the restaurant was due to open. We salute the people of Seoul for their commitment to Shake Shack, because, well, whillikers. That’s a hell of a line, especially on a weekday morning.
The new Shake Shack features the classic Shackburgers and Shack-cago Dogs, along with specialty items like a Red Bean Milkshake and some new custom concretes. They’ll also feature local breweries and, of course, yours truly on the taps with our Shackmeister Ale. We’ve been shipping beer to South Korea for a few years, but we’re thrilled to see Shake Shack and Shackmeister continue to spread the burger and beer gospel worldwide.
In addition to the usual benefits of delicious food and beer, the Gangnam Shake Shack will continue the Shack mission of Stand for Something Good by donating 5% of Shack Attack concrete sales to Vision School, a local charity that provides a safe haven for low-income children. They are also working with the Hasang Braille Library to create Braille menus for burger-lovers in need.
The next time you’re in Seoul, stop by and see what our friends are up to. We’re sure they’ll be busy, but you can never go wrong if you’re waiting for burgers and beers.